March 9, 2012
The memorable cruise experiences delivered by Celebrity Cruise Line do not happen by accident. They are the direct result of imaginative design, creative planning, proper preparation, hiring the right people, detailed training, and outstanding execution. But all of this effort would be in vain if it wasn’t for the choice made by 1232 people each day to deliver excellence.
When you are on shore planning a cruise experience, whether it is designing the ships, her menus, or her programs; or perhaps putting together our itineraries, it seems pretty straight forward that an excellent result will occur. It is probably fairly obvious to anyone who works on shore what steps need to occur to enhance the quality or profitability of any program or vessel. But things aren’t nearly that easy when it comes to the day-to-day execution of those plans, twelve hours a day, seven days a week for six to eight months at a stretch. Of course, if you are a guest and speak to any one of our crew you would tend to think that it is. After all, every person you speak to is excellent and seems to be having a fantastic day.
Being excellent is part of our Celebrity Brand. Our upbeat, positive attitudes when we deal with guests and each other are our hallmark. When you walk down the I-95 and you hear us greeting each other you are amazed at the number of times you hear ‘excellent’ in response to the question ‘how are you today?’ One crew mate when he heard my standard response to the standard question said, “of course you are, you are that way every day.” His response rattled me a bit and I started to wonder if I was being phony or authentic in my response. After mulling it over for a while I came to my answer. It was completely authentic. But an insight dawned on me that informed me on why this was so.
I had chosen to be excellent. Each day, when I left my stateroom, I made the conscious choice to be excellent. Did I always feel at peak physical condition? Definitely not. There are many days that I’m so tired it is hard to get out of bed. There have been days when stuffy sinuses or a tickle in my throat had me worried I was coming down with a major cold. There have been several days when my back was sore and I had a fear of re-developing chronic sciatica. Some days I was worried about personal issues or concerned that I wasn’t as prepared as I would like to be for a business event that day. Yet, in every case I made the decision to be excellent for the people around me. I made the decision that my problems were not going to become their problems.
This is an insight that I have now folded into my New Hire Welcome Aboard and STAR Training. Every one of us on the crew has a choice to make each day. Either we can allow the negative emotions of our life circumstances to overwhelm us or we can choose to be excellent in the face of these. I have seen crew members who have lost a parent to unexpected death never miss a positive beat in dealing with colleagues and guests while they await the chance to depart for the funeral. We can only succeed at delivering the exceptional experience for our guests if we have a passion for doing just that. And if we have that passion we have the power to make the decision to act in ways that will portray our personal excellence to our guests.
This, of course, isn’t just a crew member insight, but an insight for all of us no matter our state of life. We get several guests each cruise who are basically very unhappy people. They have chosen to see the shadow not the light, and have decided to share that darkness with everyone they meet. Each of us in our lives has a choice to make every day. We can choose to live a life predicated on ‘just getting by,’ or we can reach for the stars. We can choose to be miserable or we can choose to be excellent. We can choose to blame others for why we can’t succeed instead of embracing what we can do to accomplish greater things.
That is what has happened with the vast majority of the crew on Silhouette. We have chosen to be excellent, to aspire, to dream and to accomplish great things. We have . . . and we will.
And the adventure continues . . .